Notes from the labHonest writing about building
Honest writing about building
AI businesses.
Build logs, playbooks, and founder notes. One post per week. No fluff.
Five logos. One word. Why we landed on the editorial wordmark.
We tried an italic-J icon, a heritage seal, a punchcut letterform, a coordinate beacon, and a Dutch-modernist asymmetric mark. The wordmark won.
Build a sales-outreach agent in n8n in one afternoon.
n8n + Claude + a single Google Sheet = a working outreach agent that qualifies leads and drafts personalised first emails. No SaaS subscription, your data stays in your infra.
Why we don't take equity-only deals.
Three founders asked us this month if we'd build their MVP for equity. We said no, three times. Here's the reasoning we want on the record.